OLED displays are now in commercial production for a range of products from cell phones, tablets, UHD TV’s, and newly emerging applications such as AR/VR headsets, wearable devices, and solid-state lighting. OLEDs possess novel features such as transparency and flexibility, which are now further increasing their market potential, and with the recent very exciting emergence of foldable and rollable displays, OLEDs are providing a much greater differentiation from previous display technologies. Several different strategies and architectures are now being considered for the design and production of future OLED TVs. In this presentation, we will make the case for utilizing phosphorescent OLED platform in a side by side architecture to achieve the combined goal for performance and low cost. To accomplish the direct printing of side by side pixels over large area substrates necessary to achieve low production costs, we propose that the most effective approach is to use our recent work to develop a solvent-less, mask-less printing technology, organic vapor jet printing (OVJP) for depositing patterned small molecule organic materials to manufacture large area side by side R-G-B OLED TVs. OLED illumination can also improve our health, minimizing the output of damaging deep blue wavelengths. UDC is a pioneer in the development and supply of phosphorescent OLED technology and materials for both energy-efficient display and lighting applications. In this presentation, we outline how we are ensuring that our PHOLED technology meets the ever more demanding performance requirements of future products, expand the OLED market, and outline how our technology can further improve product performance at a lower cost, as well as improve personal health.